Can I have some iSnack 2.0 on my toast thanks. Oh and for the old fogeys thinking WTF, that is new name for vegemite. Yep, in an attempt to appeal to a younger more Y generationy market, Kraft Foods have named their new improved and creamier Vegemite. iSnack 2.0 “because it’s the next generation Vegemite” . Good luck with that (it still tastes like crap!).
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“… He just smiled and gave me an iSnack 2.0 sandwich …”
Hmm. No. Fail.
too stupid
I’ll still be calling it Vegemite. I like a scraping of it on roast Loon. Now and again only
Really? Y generation is just not gonna fall for that, even I know that. Kraft has some real pin heads in their advertising division.
■The smells of Jiuzhou Stadium
I’ve checked from above, WTF has that to do with marmite/vegemite?
Avoid like the plague
Very good, now I understand. This wordpress computer system is so much more sofistikated than my lille old brain.
We are old gen Dave. But at least vegemite is starting to sound a lot more like what it really is. Car oil 2.0
This confirms my opinion of marketing folk.
Love em or loathe em (I can feel a poll coming on), you don’t fuck about with iconic brand recipes or names.
Hands off Consignia!