Because it’s the Next Generation Vegemite

Can I have some iSnack 2.0 on my toast thanks. Oh and for the old fogeys thinking WTF, that is new name for vegemite.  Yep, in an attempt to appeal to a younger more Y generationy market, Kraft Foods have named their new improved and creamier Vegemite. iSnack 2.0 “because it’s the next generation Vegemite” . Good luck with that (it still tastes like crap!).

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10 Comments

Filed under Friggin Awesome, Friggin Hilarious, Well I Never

10 Responses to Because it’s the Next Generation Vegemite

  1. “… He just smiled and gave me an iSnack 2.0 sandwich …”

    Hmm. No. Fail.

  2. Ann

    I’ll still be calling it Vegemite. I like a scraping of it on roast Loon. Now and again only

  3. Really? Y generation is just not gonna fall for that, even I know that. Kraft has some real pin heads in their advertising division.

  4. ■The smells of Jiuzhou Stadium

    I’ve checked from above, WTF has that to do with marmite/vegemite?

  5. This confirms my opinion of marketing folk.

    Love em or loathe em (I can feel a poll coming on), you don’t fuck about with iconic brand recipes or names.

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