The public want what the public wants. When Ikea decided to change their font from Futura to Verdana on the world’s most printed book, the Ikea Catalogue, the company faced a backlash like nothing the world has ever seen (unless you include Prince’s symbol phase!). Not in the company’s 50 year has there ever been a font change until now and to say the public are pissed off would be to say the least. Twitter, Facebook and blogs are screaming outrage at Ikea’s apparent “cost efficient” font strategy. One petition has already collected 3,000 signatures condemning the decision. Hmm and never in the history of the Verdana font has there been such a backlash either. Times New Roman and Arial are just glad they were overlooked!
Psst Verdana was created by Microsoft so as to be readable at small sizes on a computer screens.
2nd Psst Futura was used on the commemorative plaque left on the moon by Apollo 11 astronauts in July 1969 (so they say!)