Tag Archives: Chaleo Yoovidhya

Red Bull Creator Dies

Chaleo Yoovidhya, who gave us heart  palpitations in a can has died. Chaleo started a  small Pharmaceutical company in Thailand in the 1960s and later developed an energy drink called Krathing Daeng (Red Bull). The drink was extremely popular among local truck drivers and blue collar workers but remained unknown to the rest of the world. Hmm, that was until Chaleo meet Austrian entrepreneur Dietrich Mateschitz. The pair launched the Red Bull brand globally in 1987 and the rest is nightclub history. Chaleo Yoovidhya was 89.


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