Tag Archives: Chinese car market

First World Problem

Hands up who hates the “new car scent”? I must admit I hate it. Makes me feel quite ill. Apparently, I am not alone, seems a billion people in China hate it too. In a recent survey, it was revealed that most Chinese drivers prefer poor engine performance or safety than having a car that ponks. To break into the lucrative car market in Asia, Ford is currently working on a patent to eliminate the “new car smell”. Good luck with that.

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