Tag Archives: krispy kreme vs arnotts biscuits

No-No Not The Vo-Vo



Don’t mess with a 103 year old trade mark bikkie people. When Krispy Kreme in Australia decided to release Iced Dough-Vo doughnut, Arnotts biscuits just about had an aneurysm. Arnotts are the protector of the Iced Vo-Vo biscuit,you don’t touch the Vo-Vo.The Krispy Kreme version included the famous pink icing and the sprinkled coconut flakes . For crying out loud, other than being on a dough instead of a bikkie base it was virtually identical but it was the name that really got Arnott’s goat. It’s just not cricket! In their defence Krispy Kreme said that the imitation was the sincerest form of flattery. Noooooooo.You don’t touch the Vo-Vo.Under threat of legal action Krispy Kreme have stepped away from the Vo-Vo and will now rename their pink iced creation….hmm, ever thought of Tim Tam?

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Filed under Denial, Friggin Wrong, Well I Never