Hey loons, did you all love the Chilean miners sunglasses? Well, they are Oakley sunnies.In what is being called the biggest product placement coup of the century, Oakley donated the 35 pairs of glasses. With virtually the entire world watching the company received the equivalent of $41 million free advertising. Hello, no one could avoid noticing those stylish shades. Oh and before you go all anti Oakley, it was a Chilean journo who recommended the brand to the Chilean private health insurer. The donated shades provide 100 percent ultraviolet light protection and cost around $180 a pair.
Tag Archives: Oakley singlasses
October 15, 2010 · 12:52 am